SHINING STAR VA SERVICES IDENTITY
CLIENT: Becky Bosman
TASK: Logo Redesign, Social Media Identity
Logo redesign for Shining Star VA Services who offers business support to small business and entrepreneurs. As the name ‘Shining Star VA Services’ suggests, the main concept is around the word ‘shining star’. To emphasise the concept of ’shining’, we used the metallic ROSE GOLD gradient. The lines connect all the points and resemble a constellation signifying the importance of each star place in the cosmos. We created two versions of the logo that can be both used in all the brand communication. Many colour combinations are provided: the main colour is ROSE GOLD, combined with PLUM WINE and NAVY BLUE. We wanted the identity feeling to be professional but still very personal and feminine.